BORUSAN Mannesman

BORUSAN MANNESMANN
AUDIO VISUAL ANIMATION FILM

A showcase project designed to be shown at international festivals for the 60th anniversary of Mannesmann.

Borusan Mannesmann celebrated its 60th anniversary in 2018. Operating with a global vision since its establishment, the company merged its activities with Salzgitter Mannesmann GMBH, Europe's leading steel and technology company, in 1998.

Today, Borusan Mannesmann continues its activities as a global brand with 1,945 employees and offering more than 4,000 product types. With 6 facilities in 3 continents, 1.4 million tons of production capacity and high sales volume, it has taken its place on the map as Europe's and the world's leading producer in the steel pipe industry.

Inspired by Mannesmann's vision, in the production phase of the work, which examines the concept of "ideological perfection" reflected by forms and forms; The concepts of hierarchy of geometry, the sublimity of smoothness and transparency are taken as inspiration. The colors and design forms of the work, in which holographic designs are seen, have been chosen on the colors and forms that have become cult in the understanding of perfection of our age.

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