Badqode X Range Rover Reimagine Tryptic immersive experience Digital Artwork Series, Experience, Technical and Content production processes in the Avenuer Noir Magazine's February Series !
The meeting of digital art and reality: Reimagine
We examined the behind the scenes of the extraordinary Turkey launch of the renewed Range Rover blended with digital art.
The Range Rover, which was previewed in Turkey with its new face and features a short time ago, appeared before us with an extraordinary promotion befitting its increasing digital technologies and prestige.
Bringing the emotions to the fore and meeting with well-designed digital art and visual effects in the preview at the Mandarin Hotel in Istanbul, Range Rover left an unforgettable mark with its unforgettably exciting presentation in our minds and hearts.
The project, named Badqode X Range Rover 'Reimagine immersive experience', designed by Digital Artist and Art Director Gökhan Doğan (@badqode), one of the young names of the digital art movement that has attracted attention in our country in recent years, is a flawless work realized with the hard work of a large team.
Badqode X Range Rover ‘Reimagine immersive experience’
Reimagine immersive experience is the Audio Visual and Interactive Digital Art series hosted by Range Rover in Istanbul during the New Land Rover Launch. Voted “Best Launch” of all Range Rover Launches, this award-winning experience consists of a tryptic digital artwork experience and story.
The entire route, followed from the first moment of the experience to the last, is designed as a unique and fluid journey. From the first moment the audience enters the field of experience, Toprak Sergen's voice accompanies the story of the work and guides the audience. The Tryptic Digital Art Work experience begins with a theatrical animation performance in the first part of the work, and the second part continues with an interdisciplinary display, where the digital artwork comes together with the performing arts. The final experience section ends with a digital artwork that completely breaks the perception of space and ways of seeing. The experience route is structured in a flow from classical art disciplines to digital art disciplines.
Three Works, One Experience
The 'reimagine immersive experience' digital artwork experience includes many digital art production methods in itself. Stating that they work hard to design the work experiences as three parts of a single story setup, Gökhan Doğan states that they distinguish the story setup and tryptic composition with the three prominent features of the New Land Rover, which are defined as comfort, aesthetics and performance. The works are nourished by the dreams and orientations of the viewer on his journey as an individual with his basic motives and existential quest.
While Gökhan Doğan says that our dreams and choices determine our identity, he states that they want to reflect this chaotic cycle, chaos and aesthetics in our social structure and adds the following;
“In the midst of all this chaotic aesthetics, it was inevitable to bring the audience eye to eye with the performance artist who guided them, and to associate this orientation with the individual himself. From now on, the audience was throwing the brush strokes of the work themselves, and our dreams and lives were turning into works.”
The flow in this section is fictionalized with the following sentences;
“You are an artist… And life is your canvas. Your choices shape your dreams. Your dreams are about who you are…”
Of course, at this point, Doğan underlines the importance of establishing a connection between the visuals and the performance artist, emphasizing the experience of an artwork that will be shaped according to the movements and axis of the performance artist. .
For this reason, the lyrical narrative and theatrical performance that welcomes us in the first work of the performance artist and his choreography are designed in a continuous and directing form with the performance choreography of the second work.
For the last piece of the choreography, the audience is immersed in the work and the experience, and it is ensured that they move against the flow coming towards them inside the tunnel and the new visual reality.
The primitive senses and curiosity of people, the individual's ability to learn, his curiosity behind the walls, and self-discovery in their caged metropolitan life are described with a theatrical element. This section is structured with the following lines;
“People change… People develop. Curious, want to see… He wants to experience. He lives life by learning, understanding and discovering himself. And while doing all this; seeks the better for himself and his loved ones. What makes life livable is tomorrow's next glamor and obscurity."
The digital work he created was drawn into sketches after imagining it. A long time passed with the choreography and the revision of the work step by step. The sound and music design is based on the pianist and his performance, who determine the flow as the main instrument in the performance process. As one of the difficulties on the sound and music side is to construct a digital sound output on a live performance, and to set the timing for the SFXs, this difficulty was overcome by rehearsing the performance for a long time. Stating that Motion Capture studios are the biggest advantage for simulations that need to direct the images, Gökhan Doğan adds that they have integrated HTC Vive, Rococo Suit and studios for an accuracy close to 100 percent in an area of 36 square meters.
The cleaned data is used as a source for vector and field in Houdini and Cinema 4D. At the end of the performance, it was ensured that the audience continued their experience with the body language of the artist and the direction of the sound source position in the whole area.
Our productions and experiences make us feel that we exist. This quest, which is an existential orientation, asks us to explore power and performance as well as aesthetics. Saying that the search and journey guides the viewer to the reality of the work with the infinite tunnel experience, Doğan draws attention to the fact that the tunnel-length movement of the viewer begins to grow and change forms with the counter movement, with the light that represents the existence in the tunnel and welcomes the viewer. The visuals, which started with human and his search through organic forms, support the power and performance he felt during his journey with mechanical forms.
While the form change was taken as the basis for the sound and music design, the mechanical and industrial sound samples of the vehicle's driving process were also used to complete these designs. This section is highlighted with the following lines;
“While looking for aesthetics and perfect harmony in a way... In a way, it wants to feel power and performance! This quest that constitutes human nature… It is always towards the better and the new.”
As a result, Gökhan Doğan says that they describe this fundamental search of existence in the experience of 'Reimagine immersive experience' Digital Artworks, inspired by the sophisticated spirit and lines of Range Rover. At the end of the experience with the perception of space, Range Rover accompanies the audience with the work in the tunnel and directs it to the Reveal area.
While identifying audiences thanks to Google Tensor Flow, coordinate data was used as a source for the Generative Artifact.
The introductory setup ends with the following sentences;
“Now, all your sophisticated tastes together… The new Range Rover is here!”
Sound and music design, editing
Although the Works Experiences have 3 different musical designs that are independent of each other, the auditory design of the entire experience is designed as a singular piece. In the sound and music design, which Banliyo Sound and Music Studios advances in contact with visual production, each piece is designed with cyclical but fluid transitions in order to be prepared for the duration of performances or experiences.
As the works that started in a theatrical flow became digital and the text matured, instrument and infrastructure changes were made frequently. The audio materials used are designed with SFX designs that strengthen the story and experience.
- Etkinlik Tasarımı ve Organizasyon : TATU Creative Studios, Duygu Kavame , Kaan Akgün
- Dijital Sanat Kurgu ve Tasarımı: GDDART
- Dijital Sanatçı & Sanat Yönetmeni: Gökhan Doğan
- Ses ve Müzik Tasarımı: BANLIYO Ses ve Müzik Stüdyoları
- Konsept Tasarımı ve Metin Yazarı : Ali Ata Kavame
- Yapay Zeka Teknolojik Altyapı: Otomatto , Göktuğ Vatandaş
- Dijital Sanat Görüntü Yönetmeni: Yakar Anıl Canbolat
- Dijital Sanat Metin Yazarı & Sanat Yönetmeni: Buse Ferruhpur, Yana Dornea
- Dijital Sanatçılar: Gökhan Doğan, Mert Ercin
- Karakter Animasyonu & Mocap Operatörlüğü: İbrahim Babacan, Anılkan Çolakoğlu
- Karakter Tasarımı: Dilara Kaya
- Ses ve Müzik Sanatçısı: Okan Coşkun
- Seslendirmen: Toprak Sergen
- Storyboard ve Moodboard Sanatçıları: Görkem Tükenmez - Deniz Karakoyunlu
- Grafik Tasarımı ve Sunumlaştırma: Deniz Karakoyunlu
- Performans Sanatçısı 1: Hande Cömertler
- Performans Sanatçısı 2: Serap Avcı
- Piyanist: Ozan Kaşlı
- Fotoğraf ve Video Sanatçısı: Murat Emin Kaplan